3 Strategies for Customer Segmentation in the Retail Industry using Salesforce Marketing Cloud
This is a guest post written by Alina Makarova from Deselect, a segmentation solution for Salesforce Marketing Cloud. In this article, we would like to present three examples of customer segmentation in the retail industry using Salesforce Marketing Cloud (SFMC). We got our inspiration from best practices in the industry and tried to incorporate the […]
Provide a Better Shopper Experience in Retail for Exclusive Customer Journey
Retailing has been evolving for years and today, it becomes more complex than ever before! Today’s successful retailers know how to keep up with the changing retail landscape by considering shopper’s actions, expectations, and desires! The conducted report by Salesforce and Publicis provides excellent insights and a real pulse on today’s world of shoppers. They […]