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As one of the multinational tobacco manufacturing company, our client was responsible for Turkey’s national distribution and sales of brands. They establish a strong presence in the Turkish cigarette and tobacco market with a vast distribution network in 81 cities.
Before adopting our solutions, their field executives have difficulties in gathering essential information for strategic decisions. The operational process was challenging with a heavy manual workload. Also, reporting became a big deal for sales reps because of the unconnected information. That is how our client decided to get benefit from an all-in-one platform to boost their execution capabilities!
We developed a Custom IOS App to provide a 360 scale process in digitalization!
Our solution offered a complete digitalization in trade marketing with perfect field execution. Their team has no more concerns on route monitoring and validation of activity completion in the POS to complete dashboards.
Our solution helped the field executives to collect data, keep it neatly organized and easily retrieve necessary information in real-time!
Share of the Market Sales Segments Product Families 2 Years of Historical Data (monthly-weekly) OOS & Follow Ups TOP SKUs Consumer Profiling CRM Data Route Planning & Management
Activity Management Trade Program Management POS Management AI-based Analytics and Notifications on Risks for Product Losing Sales Compliance Check Point Profitability Predictive Analysis for Visit Efficiency
They gained insights into their merchandising performance across 143,000 sales outlets. Also, executive teams now can view execution gaps and develop clear and targeted store visit plans for reps and managers.
Some of the key results has been observed as below:
400% Increase in unitsales of key SKUs
85% Decrease in field auditing times
80% Increase in operational efficiency
