Customer Story

How We Helped Pernod Ricard to Deliver Perfect Retail Execution in Turkey


As the world’s second-largest wine and spirits seller, Pernod Ricard is a French company that produces alcoholic beverages.

Pernod Ricard holds one of the most prestigious brand portfolios in the industry: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskeys, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard employs around 18,900 people and operates through a decentralized organization, with 6 “Brand Companies” and 86 “Market Companies” established on each key market.

Their 3 key values are an entrepreneurial spirit, mutual trust and a strong sense of ethics. And our business partnership fully aligns with them since 2017.


Pernod Ricard’s global sales teams use the Salesforce Mobile App to stay connected, and employees use it to post questions and share ideas with management. However, for operations based in Turkey, they needed a custom mobile app as an extension and Customer 360 for delivering continuous innovation and perfect retail execution experience.


We started working with Pernod Ricard Turkey in 2017 and provided such solutions for a 360 scale digitalization as below:

Sales/Purchase Management
Field Management
Returns Management
Stock Management
Trade Asset Management
Contract Management
Target-based Performance Management
Campaign Management
Interactive Dashboard
Mobile Application


Through a better field execution, Pernod Ricard Turkey saw an increase in visibility into field execution performance in a rapid, cost-effective way through 360 scale digitalization.

They increased in unit sales of key SKUs while decreasing the field auditing time which has resulted as a boost in their operational efficiency.

They enabled all the advance filters to build strategic root planning for perfect field execution.

They achieved an astonishing increase in sales as a result of increased OSA and planogram compliance.

Filtering the top 10 selling products per customer and building strategies has never been easy before.