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Day: September 18, 2020

3 Strategies for Customer Segmentation in the Retail Industry using Salesforce Marketing Cloud

3 strategies for customer segmentation in the retail industry using Salesfoce Marketing Cloud

This is a guest post written by Alina Makarova from Deselect, a segmentation solution for Salesforce Marketing Cloud. In this article, we would like to present three examples of customer segmentation in the retail industry using Salesforce Marketing Cloud (SFMC). We got our inspiration from best practices in the industry and tried to incorporate the […]