A lot of small business owners face some challenges during the growth journey as some of them achieve reasonable growth, but hit a glass ceiling.
Others lack knowledge of scaling up and growing their business, some even feel slightly scared by the prospect.
Today, understanding customer’s needs and motivations is a must-have ingredient of a successful business. Why?
Because, the more positive experience customers get, the higher ROI SMB owners get to scale-up!
So everything starts by getting to know your customers and understanding how to make them happy in the buying journey.
In this case, you can use a CRM platform to measure how well you are doing by monitoring your activities but for sure there is a lot more than that!
How CRM Platform Can Help Your Business?
CRM software platforms are incorporating a lot of automated processes for boosting performance efficiency.
And the exciting part is, it is expected from CRM space to see a lot of lead generation automation, marketing, and sales automation in the year 2021.
These platforms are helping companies to stay organized and build better relationships through contact management.
Of course, there is so much more!
Choosing an automated CRM software is not just a smart business practice.
CRM’s capability for tracking all the interactions that a customer is having with you and understanding their total experience with you is the best way to recognize your customer.
For the healthy growth of your business, your need to build a proper relationship system with your customers. So CRM tools can transform your operations by increasing sales through understanding your customers and creating processes for your teams.
Here are some points to have an insight into what CRM system you will need, especially if you are a small company willing to scale up and grow.
CRM Platforms Provide Comprehensive View of Your Customer
The best way to serve your customers is to understand exactly what their wants, needs, pain points, and preferences are. So, getting a complete view of your customers with actionable insights is essential for your success.
You can use customer insights to make better offers based on customers’ interests, order history, social media conversations, and other information.
With a CRM platform, you can automatically gather information about your customers at a granular level and analyze that data to gain valuable insight that will help you make more intelligent customer-centric business decisions.
Especially, if you’re selling complex products or your sales cycles are long enough, a CRM platform will definitely help you.
Through constant data collection, you’ll interact with each and every customer based on their channel and experience interest.
Keeping track of your interactions & maintaining strong relationships requires a decent CRM system that processes related data such as contacts, demographics, product purchases, and margins.
Our single source of truth, Salesforce Customer 360, could be a good example in this case!
Our promise is to put your business process into one comprehensive platform!
And it enables you to build a single, unified view of your customer!
CRM Platforms Help You Secure Your Customer Data
Data privacy has become one of the most sensitive issues. Therefore, there are lots of reasons to secure customers’ data. Companies that have customers’ trust for absolute privacy protect their loyalty and reputation.
CRM systems are operated through the on-premises databases or cloud-based servers.
On-premises have additional security concerns compared to cloud-based systems in terms of ensuring physical security. However, both types require preventative measures.
Salesforce provides a comprehensive and flexible data security model to secure data at different levels and it also provides sharing tools to open up and allow secure access to data based on business needs.
Provides Scalable System for Your Needs
Many small businesses avoid large, sophisticated CRM systems because they believe that they’re too expensive or unnecessary for a growing business at the early stages of the process.
However, you should be choosing the plan and features that are most appropriate for your business through a scalable system.
As your customer base and teams grow, you can perfectly scale the system to meet your changing needs and stay ahead.
Within the Salesforce environment, we evolve and change based on our customer’s needs.
As our architecture behind the service was designed to handle millions of users, we have the capacity to scale to the largest of teams.
It Helps You Boost Customer Support
Customer support is the backbone of every small business. It not only affects customer retention but also your revenue.
So how do you deliver an extraordinary customer experience? By giving your support team instant access to detailed information about each and every customer. Let them discover their online history, their order information, and their past interactions with your company to ensure they really understand what each customer has gone through.
A huge plus of CRM software is that it collects customer data in one place, making it easier to segment your customers based on their specific needs and interests.
In Salesforce, customer success is our DNA and it’s the core to everything we do. We make you keep pace with your customers with a complete service platform.
It’s Reachable on Cloud (Always & Forever)
Cloud-based CRM systems take the capabilities a step further by providing all users with access to information anywhere, at any time.
You don’t need a server or technical expertise on your side. You simply log into the Cloud-based CRM via your internet browser and you’re ready to go. All information is there on the server. Of course, you are supposed to have a consistent internet connection.
With an on-premise solution, you own the software and it is hosted physically at your location. Thus, you will have direct access to the servers if you want to integrate with other customer applications.
However, you will need to have in-house IT personnel and purchase the necessary hardware and software, as well as incur higher upfront costs.
Enables to Create Personalized Content
Through personalization, you deliver a better customer experience by offering targeted content, product recommendations, and special offers tailored to customers’ needs and interests.
And the only way for delivering personalized experience is to know customers and understand their expectations!
CRM system that you choose must be capable of keeping and working with the information like email addresses, purchase history, favorite categories, social interactions.
Of course, that’s not just enough!
It should enable you to engage buyers on their terms with dynamic, personalized campaigns and segment your leads in a unique way to your advantage by looking beyond the basics.
Streamlines Your Operations With Integrations
As companies using multiple applications to execute their business operations throughout the day, ensure that your CRM system can be easily integrated with other applications.
How well the CRM solutions overlap with your existing applications is one of the most important things to consider!
We have a saying in the Salesforce environment; “Your Apps, Your Data, Your Way!”
It’s been never that easy before to integrate it with the apps you already use and connect your Salesforce to the other tools you need to run your business.
Provides a Better Mobile Experience
Your customers are predominately mobile. The ability to access information from mobile is an essential feature to have. You will need a system that allows you to access information across multiple devices.
CRM system with strong mobile capability should offer user-friendly Android and IOS apps. You should be able to synchronize calendars, access contacts, deals, tasks, events, and analytics to quickly respond to the needs of your customer and team.
We say “Pocket More Productivity” to take action from anywhere and cross to-dos off your list immediately with Salesforce on mobile.
Helps You Develop Best Practices
Small businesses must find a way to maximize productivity and efficiency to keep costs down and operate as profitably as possible.
The best CRM software can help you identify and implement best practices to ensure that every employee remains on the same page and that the business is run like a well-oiled machine.
With a CRM platform, your small business can drive more sales, delight your customers, and be more productive. With everything a CRM can do for you, can you really afford not to have one?
Take Action for Salesforce with Vesium
In Vesium, we help our customers to explore a CRM platform tailored to the unique needs of their small business.
In this exciting journey, our Salesforce experts can help you transform your business with customizable tools that grow with you.
🚀 We help you win more deals and drive growth using a sales CRM built for small business.
🚀 We help you keep your customers happy with a relationship building help desk solution.
🚀 We help you find new customers using world-class automated marketing tools.
🚀 We help you get the expertise you need if you are considering Salesforce, need an implementation tune-up, advanced customization, or simply wish to explore additional functionality.[hubspot portal=”8289787″ id=”4b80c57f-82f0-408e-9daa-46a858b44832″ type=”form”]