Why CRM is Essential for SMBs: 8 Reasons You Should Start Using a CRM
Small business owners and startups have a common challenge over years and years. Competing with larger competitors! As large corporations have more size and resources, gaining an edge over has always been a problem for small-sized businesses. Thanks to the new emerging technologies, small businesses now have more chances with agility and everything! Here you can […]
3 Strategies for Customer Segmentation in the Retail Industry using Salesforce Marketing Cloud
This is a guest post written by Alina Makarova from Deselect, a segmentation solution for Salesforce Marketing Cloud. In this article, we would like to present three examples of customer segmentation in the retail industry using Salesforce Marketing Cloud (SFMC). We got our inspiration from best practices in the industry and tried to incorporate the […]
Price Vocabulary: 3 Ways to Increase Customer Engagement in Retail
What is price vocabulary? The price of an item is not just a number that shows the item’s value but contains unique information. A price vocabulary is a unique and consistent set of prices, particularly price endings, plus other symbols such as glyphs, numerical codes, and sale tags of specific colors that a seller can […]
How to Provide The Best Shopping Experience in Retail
Today, consumers expect companies and brands to provide tailored shopping experiences at the right time and place. Today’s online and pick-up-in-store programs as well as the mobile payment systems drive consumers to expect highly personalized customer journeys in the buying journey. The customer journey is now the primary vehicle for the best customer experience. Unfortunately, […]
